"WhatsApp has competition": Ramdev's Patanjali launches messaging App

Just like WhatsApp, one can either send direct messages to the person or create new groups to send out messages. Apart from this, one can form broadcast lists, follow celebrities and also doodle using Kimbho app. Google Play Store describes Kimbho as a real time messaging app. "Kimbho empowers private group chat with free phone and video calling. It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more," the description reads. Earlier Ramdev's Patanjali Ayurved  tied up with state-run telecom company BSNL or Bharat Sanchar Nigam Limited and launched Swadeshi Samriddhi SIM cards on May 27. After its full launch, people will be given a discount of 10 per cent on Patanjali products with the SIM card. The vast Patanjali Ayurved empire, which began by selling homegrown herbal remedies wildly popular in large parts of India, now offers products ranging from food, cosmetics, home care and personal care products to apparel. Patanjali Ayurved had formally launched its e-commerce operations with website Patanjaliayurved.net earlier this year. It has nearly 5,000 retail outlets across India. Patanjali has also branched out into private security, offering army-like training for recruits. Source: NDTV