Nokia World reveals phablets and tablets in Abu Dhabi
05:37AM Tue 29 Oct, 2013

Nokia has unveiled its first phablets - extra-large phones - as well as its first tablet computer.
The Windows Phone handsets introduce the ability to change which objects in a photo are in focus after it is taken. The Windows RT tablet has a 4G data chip, unlike Microsoft's recently unveiled Surface 2. Nokia World in Abu Dhabi is likely to be remembered as the Finnish firm's last major event before it completes the sale of its hardware unit. Microsoft agreed to buy the business for 5.4bn euros ($7.4bn; £4.6bn) in a deal which the companies have said should be finalised by early 2014.
"For the last two years Microsoft and Nokia's marketing efforts have jarred against each other at times - having one big effort should be better than two smaller ones," said Martin Garner, from the consultancy CCS Insight.
"Microsoft can also spend a lot more marketing the devices than Nokia could. That does seem to be a key criteria - both Samsung and Apple's spends are very high indeed."
Microsoft's share of the handset and tablet markets is growing but from a relatively low level, according to market research firm Gartner.
Windows Phone took a 3.3% share of smartphone sales in the April-to-June quarter, said the firm, with Nokia proving the most popular brand.
It also forecast that about 1.7% of all tablets shipped over 2013 as a whole would be powered by either Windows RT or the full Windows 8 operating system.
Big phones
Nokia showed off two phablets at the UAE launch.


