Honda launches Activa-I at Rs. 44,200

New Delhi: Honda Motorcycle and Scooter India (HMSI) today launched a new scooter, the Activa-I, priced at Rs. 44,200 (ex-showroom, Delhi), its most affordable model in the segment. The gearless scooter powered by a 110cc engine will be available for sale across the market by the end of the month. The company is positioning the new model as a personal compact scooter. Commenting on the launch of the new model, HMSI president and CEO Keita Muramatsu said: "As a leader in the automatic scooters segment, Honda's entry into the personal compact segment with Activa-I is its next strategic step towards reinforcing its market leadership." HMSI currently has three other gearless scooter models -- Dio, Activa and Aviator -- all powered by 110 cc engines, priced betweenRs. 44,718 and Rs. 53,547.   Source: NDTV