Google India announces ‘Made in India’ initiative

Hyderabad: Google India has announced on Tuesday a ‘Made in India’ initiative where the company wants Indian developers to build apps that are optimised for the country, showcased on Google Play Store in a special category. “At Google Play, we are committed to helping Indian developers of all sizes seize this opportunity and build successful, locally relevant businesses,” said Purnima Kochikar, Director, Business Development, Games and Applications at Google Play. According to the Financial Express’ report, speaking at Google India’s first-ever ‘App Excellence Summit’, she said: “We support developers’ imaginations and make Android consumers aware of the new experiences our developers are creating.” The majority of internet users in the country are going online through smartphones, as per Google India. The number of Android phone users in India is now more than in the US. People in India also install more than a billion apps every month from Google Play. “These numbers might seem staggering already but the number of apps installed in India has grown by 150 percent each year,” Google India said in a statement. Indian consumer spend on apps and games is accelerating at a rapid pace, tripling in just the past year alone, it said.